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Welcome to the Official US LOWA Site!

Unfold 100k on STRAVA Challenge

May 04, 2026

LOWA's STRAVA challenge is back, and this year we're covering serious ground. Join the Unfold 100 with LOWA and log 100k (62.1 miles) of hiking, running, or walking in the month of May to win a trip to the Madrisa Trail Run in Switzerland or a pair of LOWA trail running shoes.

HOW IT WORKS 

STRAVA is a great way to log your adventures, share your wins, and get to know other athletes in your area. You can log using your smartwatch or the STRAVA app on your mobile device.  

To start, download STRAVA and find the LOWA Outdoor Club to get started and join our community. From there, you can find the Unfold 100k Challenge, join in, and start moving!  

THE RULES  

The Unfold 100k challenge has a few simple requirements for athletes to qualify for the grand prize or runner up prizes. 

  • Meet the required 100k distance with any of the following activities:  
    hiking, trail running, road running, walking, virtual running, and wheelchair 

  • Be a member of the LOWA Outdoor Club on STRAVA  

  • Be a resident of the following countries:  
    Austria, Belgium, Canada, Germany, Luxembourg, Netherlands, Switzerland, and United States 

THE GRAND PRIZE 

The Grand Prize winner of the Unfold 100k gets a travel package and race entry to the Madrisa Trail Race in Switzerland this summer! The package includes a travel budget, hotel stay for two, one starter pack for the run, LOWA trail running shoes, and a tourism ticket for the region!  

We’ll also choose ten runners-up who can win a pair of LOWA trail running shoes of their choice! 

 Unfold your adventure this May and join in the fun!

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